[筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 6 )

Google Analytics 4 在 2023 年 7 月會正式取代原有的 Universal 通用 GA,因此來找門課熟悉一下 GA4 與 GTM 的運用方式和要點。
notes-advanced-google-analytics-4-implementation-with-tag-manager-1


課程相關資訊

[連結]:https://www.udemy.com/course/advanced-google-analytics-4/learn/lecture/31604978

本篇範圍:Chapter 4

請注意:本系列文章為個人對應課程的消化吸收後,所整理出來的內容。換言之,並不一定會包含全部的課程內容,也有可能會添加其他資源來說明。


內容

1. 若你要加入 GA4 的事件追蹤碼,可以請工程師在程式碼中按需求增加或刪減。不過隨著需求的變動,就得屢次更改程式碼。除了沒辦法即時看到結果外,屢次的上版也造成工程師端的困擾
2. 為了解決上述問題,Google Tag Manager ( GTM ) 就是用來解決此狀況。僅需要請工程師在網站標頭埋入 GTM 的程式碼,接下來你的 GA 等相關指令,便可與專案解藕。
3. 當 GTM 載入後,隨之會拉取你在 GTM 中的設定,將相關的追蹤事件加載到你的專案中。


系列文章

  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 9 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 8 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 7 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 5 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 4 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 3 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 24 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 23 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 22 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 21 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 20 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 2 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 19 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 18 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 17 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 16 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 15 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 14 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 13 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 12 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 11 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 10 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 1 )
  • 按讚加入粉絲團

    延伸閱讀