[筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 2 )

Posted onAuthorANDY LIEN

章節連結

Google Analytics 4 在 2023 年 7 月會正式取代原有的 Universal 通用 GA，因此來找門課熟悉一下 GA4 與 GTM 的運用方式和要點。
notes-advanced-google-analytics-4-implementation-with-tag-manager-1

課程相關資訊

[連結]：https://www.udemy.com/course/advanced-google-analytics-4/learn/lecture/31604372

本篇範圍：Chapter 1

請注意：本系列文章為個人對應課程的消化吸收後，所整理出來的內容。換言之，並不一定會包含全部的課程內容，也有可能會添加其他資源來說明。

內容

1. Retention Report 主要是觀察使用者有多頻繁的返回你的網站觀看，這對於要觀察「回頭客」的電商網站來說會是很重要的數據
2. 若你想要知道 User 本身的資料，那就要觀看 Demographics 的資料。地區比起過往的通用 GA，有機會看較為完整的 City 資料
3. Tech 是關於 User 是使用怎樣的設備、作業系統、瀏覽器、螢幕尺寸…等來觀看你的網站
4. Monetization 是跟營利有關的資訊。你可以參照 GA4 預設的參數，在你的產品、訂單內傳送相關的參數，就可以在營利選項中獲得對應的報表。

系列文章

  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 9 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 8 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 7 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 6 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 5 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 4 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 3 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 24 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 23 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 22 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 21 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 20 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 19 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 18 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 17 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 16 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 15 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 14 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 13 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 12 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 11 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 10 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 1 )
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