[筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 5 )

Posted onAuthorANDY LIEN

章節連結

Google Analytics 4 在 2023 年 7 月會正式取代原有的 Universal 通用 GA，因此來找門課熟悉一下 GA4 與 GTM 的運用方式和要點。
notes-advanced-google-analytics-4-implementation-with-tag-manager-1

課程相關資訊

[連結]：https://www.udemy.com/course/advanced-google-analytics-4/learn/lecture/31604964

本篇範圍：Chapter 4

請注意：本系列文章為個人對應課程的消化吸收後，所整理出來的內容。換言之，並不一定會包含全部的課程內容，也有可能會添加其他資源來說明。

內容

1. 當你在網站中埋入了 gtag 的偵測 JS 腳本，使用者進入時會送出相關的訊息到 GA 的伺服器中，所以你才能在報表中看到資料
2. 預設的內建事件：scroll, page_view 和 session。每個事件的內建收集不外乎跟「事件」或「使用者」層級相關
3. 你也可以傳送自己的內建事件，並透過 Dev 開發模式來偵測

系列文章

  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 9 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 8 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 7 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 6 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 4 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 3 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 24 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 23 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 22 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 21 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 20 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 2 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 19 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 18 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 17 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 16 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 15 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 14 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 13 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 12 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 11 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 10 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 1 )
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