[筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 1 )

Posted onAuthorANDY LIEN

章節連結

Google Analytics 4 在 2023 年 7 月會正式取代原有的 Universal 通用 GA，因此來找門課熟悉一下 GA4 與 GTM 的運用方式和要點。
notes-advanced-google-analytics-4-implementation-with-tag-manager-1

課程相關資訊

[連結]：https://www.udemy.com/course/advanced-google-analytics-4/learn/lecture/31604350

本篇範圍：Chapter 1

請注意：本系列文章為個人對應課程的消化吸收後，所整理出來的內容。換言之，並不一定會包含全部的課程內容，也有可能會添加其他資源來說明。

內容

1. Explorer 是客製化的 Report
2. Acquisition 報表是看關於 Traffic, Source 和 Medium 的資訊，像是有多少使用者瀏覽你的網站 ( Traffic ) 、他們是從哪邊知道你的 ( Source )、以及來源的媒介 ( Medium )
3. Enagagement 報表是追蹤「事件」和「轉換」的。你可以在網站的按鈕、連結…等埋入事件，接著你就可以在 GA 後台獲得數據，進而計算轉換率。

系列文章

  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 9 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 8 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 7 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 6 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 5 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 4 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 3 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 24 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 23 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 22 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 21 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 20 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 2 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 19 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 18 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 17 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 16 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 15 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 14 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 13 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 12 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 11 )
  • [筆記] Advanced Google Analytics 4 Implementation with Tag Manager ( 10 )
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